Hi, I'm Priscilla — I design digital experiences that make complicated things feel simple.
I work across UX thinking, visual design, AI-assisted creation, experimentation and business strategy — turning ideas into digital experiences people can actually use.
five projects, one through-line
Foundations
Where the UX thinking was built
Real-world design + business
Design with a client on the other side
Current product work
Building and shipping products
A path, not a pile of screens.
From foundational UX case studies to the products and client work I'm building now.
CAMPO
National park camping discovery & booking
A mobile experience for planning a camping, glamping, or lodging trip across the 62 U.S. National Parks in one place.
FITz
Personalized fashion & outfit shopping
A concept for online clothing shopping that takes outfit discovery, personalization and fit/sizing frustration seriously.
Papaya Pro
Product design / AI-assisted development
A sales and client-acquisition workspace I conceived and built specifically for freelance web designers and small web-design agencies.
Papaya Studio
A conversion-focused website for a web design studio.
A brand, website experience, and lead-intake flow designed to turn a web design studio’s website into a sales tool.
CreatorKit
Creator analytics platform
A creator operating system combining content organization, performance analytics, competitor research, and AI-assisted insights.
AuthentiScan
Designing clarity for an inherently uncertain problem
A concept for a digital image-authenticity platform that helps users evaluate whether an image may be AI-generated or manipulated — presenting complex, probabilistic analysis in a way that feels understandable and trustworthy.